关键要点
- 原创性不是流程，而是思维习惯：原创思考者像角磨机迸火星，聚焦哪儿、哪儿冒新想法。
- 问题选择：同时显得新颖又显然的想法，通常是好想法。
- 好问题本身就是部分发现；问题越好，答案越近。
- 小步迭代、快速试错：早期版本被当成玩具是好兆头。
- 承担你能承受的最大风险；如果从不失败，可能太保守了。
—— 本文选自东西书院 dongxishuyuan.com
PG 原话
当一个想法同时显得新颖又显然，它多半是个好想法。
When an idea seems simultaneously novel and obvious, its probably a good one.
一个真正好的问题，就是部分发现。
A really good question is a partial discovery.
新项目的早期版本有时会被人当作玩具而不屑一顾。当人们这么做时，是好兆头。
An early version of a new project will sometimes be dismissed as a toy. Its a good sign when people do this.
出处
- 英文原题：How to Do Great Work（2023年7月）
- 原文：https://www.paulgraham.com/greatwork.html
- 本书院编译 · 底本为 paulgraham.com 英文原典
中文为本书院编译（意译），关键英文术语保留原文；英文引文逐字核验为原典连续子串。
延伸阅读 · 跨篇互见
大学只需改变两件事：让学生相信创业是可选项，并鼓励他们做自己的项目、留出自由时间。
In fact there are only two things universities need to change to be perfect at preparing founders: they need to make students feel that starting a startup is something they can do, and they need to encourage them to work on their own projects.
Imagine what the US GDP would be if reading period at Harvard were twice as long.
场景交集：寻找创意、打造 MVP出处：How Universities Should Prepare Founders · paulgraham.com 原文 ↗
做好事上：把做好事写进公司的目标函数
别只把做好事当营销：把它写进公司的目标函数——做人们想要的东西、真心帮用户，好产品和好生意是同一件事的两面。
Make something people want. Dont worry too much about making money. What youve got is a description of a charity.
You grow big by being nice, but you can stay big by being mean.
场景交集：寻找创意、打造 MVP出处：Be Good · paulgraham.com 原文 ↗
局外人的打法：冒险、亲力亲为、小而快
没什么可输、亲手接触介质、做小做轻、盯着新平台——这是边缘者的四件武器。
The most obvious is that outsiders have nothing to lose. They can do risky things, and if they fail, so what? Few will even notice.
If most of your ideas arent stupid, youre probably being too conservative. Youre not bracketing the problem.
场景交集：寻找创意、打造 MVP出处：The Power of the Marginal · paulgraham.com 原文 ↗
聪明人为何有馊主意（之一）：Artix阶段的三类错误
坏创意的三大病因：想到第一个就扑进去、半心半意、对竞争过度胆怯；投入的时间沉没成本只会让你更执着。
So the biggest cause of bad ideas is the still life effect: you come up with a random idea, plunge into it, and then at each point (a day, a week, a month) feel youve put so much time into it that this must be the idea.
One of the most valuable things my father taught me is an old Yorkshire saying: where theres muck, theres brass.
场景交集：寻找创意、决策出处：Why Smart People Have Bad Ideas · paulgraham.com 原文 ↗
本区为 L2 延展案例（跨篇互见）：PG 其他原典中的相关论述，仍属原典直读；引文均为逐字核验。解读与主编观点见 L3（筹备中）。